1inch: A new strategy for DeFi integration and expansion into global finance

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Hello everyone!

I'm Jhon, a blogger who always shares the latest blockchain technology in an easy-to-understand way. Today, I'd like to talk about the rebranding of "1inch," a company that's been gaining attention in the world of DeFi (decentralized finance). This topic is sure to interest anyone interested in cryptocurrencies. So, let's get started.

1inch, known as a leading platform in the DeFi ecosystem, announced a rebrand on October 1, 2025, emphasizing its broader mission of connecting DeFi with traditional global finance. As DeFi approaches mainstream adoption, this move is exciting as it signals a future where financial services will be more easily accessible to everyone. The reason this is important now is that increasing the accessibility of DeFi will make it easier for beginners to participate with confidence.

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What is 1 inch? Let's review the basics

1inch is a DeFi platform that emerged in 2019, primarily starting out as an aggregator for DEXs (decentralized exchanges). An aggregator is a service that aggregates transactions by finding the best rates from multiple exchanges. Over the past few years, 1inch has focused on improving the user experience, implementing Fusion Mode (an efficient swap mode) and cross-chain functionality, allowing users to exchange cryptocurrencies at better rates.

Until now, 1inch has focused on the technical aspects of DeFi, but as of 2025, it has grown into an infrastructure provider for the industry. For example, it has been integrated into major services such as Binance and MetaMask as SaaS (Software as a Service), and is used by a wide range of users. This is easy. Even beginners can try swapping using the 1inch app and experience its convenience.

Background to the rebrand: The evolution of DeFi and the integration of global finance

The rebranding of 1inch was announced at the Token2049 event held in Singapore from September 30 to October 1, 2025. The background to this is the transition of DeFi from a mere niche technology to one that is integrated with the traditional financial system. According to the official announcement, 1inch aims to simplify and popularize DeFi, and has been working to improve the user interface and strengthen security.

Previously, 1inch focused on DEX aggregation, but now we offer intent-based swaps (trading based on user intent) and seamless cross-chain trading. This enables MEV (Miner Extractable Value) protection and high-speed transactions, increasing user trust. This evolution is the basis for our rebranding.

Latest Changes: New Appearances and Mission Details

In an announcement on October 1, 2025, 1inch unveiled a new visual identity and message. The new domain, 1inch.com, clearly states the company's mission of connecting DeFi and global finance. Specifically, the design has been simplified and the interface made more intuitive, making it easier to use for everyone from beginners to institutional investors.

Additionally, API integration with platforms like Coinbase is also progressing, increasing the scalability of DeFi. Here are the main points of this rebrand in bullet points. It's easy to understand:

New visuals and messaging: A clean design that symbolizes DeFi integration.
Domain change: Moved to 1inch.com for easier access.
Enhanced Security: MEV protection and high-speed transactions improve safety.
Expanding Partnerships: Strengthening the DeFi ecosystem through collaborations with Binance, Ledger, MetaMask, and others.
Improved user experience: Providing an intuitive interface for everyday users and institutions.

You can see these changes in the official X post and press release on October 1, 2025. Visit the 1inch website to experience the new look for yourself.

Looking ahead: The future of finance brought by DeFi

The rebranded 1inch will accelerate the mass adoption of DeFi. In the future, it is expected that collaboration with traditional financial institutions will increase, expanding cross-border transactions and institutional-level services. For example, with the SaaS model currently underway in 2025, it is highly likely that more wallets and exchanges will adopt 1inch's technology.

This allows users to trade across various chains without a bridge, increasing financial freedom. However, DeFi is still in its infancy, so market volatility is a concern. Investment decisions are at your own risk.

Risks and precautions: For safe use

DeFi has great appeal, but it also comes with risks. These include hacking, smart contract vulnerabilities, and price fluctuations. 1inch has strengthened its security, but please always check the latest information. Investments and transactions are at your own risk, and you should always seek professional advice. While this does not involve health or legal issues, please be mindful of taking excessive risks.

Tips for using it: Easy to get started even for beginners

The trick to using 1inch is to start with a small amount. Download the app and try a simple swap. The cross-chain function allows for smooth transactions between different blockchains. As DeFi becomes more accessible in the future, let's use these tools effectively to improve our financial literacy.

If you are unsure, compare fees, UI, and stocks available.click here.

This article has been compiled and fact-checked by the author based on the following publicly available information:

Finally, a summary from Jhon's perspective. I think this rebranding of 1inch is a big step in integrating DeFi with global finance. I have a feeling that DeFi, which has previously been more technology-oriented, will become more accessible. I urge everyone to start by learning from reliable sources and taking on the challenge. I'm sure you'll discover something new!

How to choose and compare cryptocurrency exchanges for beginnersclick here .

1inch: A new era connecting DeFi and global finance has arrived!