What is the AI technology "Make (Integromat)"? A simple explanation for beginners!
Hi, I'm John. The world of AI and technology is evolving every day, and it's exciting. However, there's a lot of technical terminology, and beginners might be confused. So today, I'd like to talk about the AI technology "Make (formerly Integromat)" in an easy-to-understand way. Make is a convenient tool that allows you to connect various apps and automate tasks, even if you're not good at programming. For example, it can automatically record incoming emails in a spreadsheet or compile social media posts. This makes your daily tasks much easier.
The highlight of this tool is that it uses AI (artificial intelligence) to streamline your work. It can be operated without any coding (no need to write code), so anyone can try it out. It's perfect for people who want to reduce routine work or who are interested in AI but think it's difficult. In fact, it seems to be used by over 50 users. In my blog, I've written about similar AI tools.Gamma commentary articleIt also includes information on the following, so reading them together may help you understand more!
Explaining the mechanism of Make's technology using analogies
Let me briefly explain how Make works. Imagine this: you have a lot of home appliances in your house, but they all work independently, which is inconvenient. Make is a tool that lets you control all of those appliances with a single remote control. Technically, it uses APIs (application programming interfaces, which act as a bridge between apps) to connect various services. In terms of AI, it incorporates LLMs (large-scale language models, smart AI trained on large amounts of data) like ChatGPT to automate text generation and data analysis.
For example, when an email arrives, AI can analyze its contents, extract the important parts, and notify you on Slack—all with a simple drag-and-drop operation (just drag with the mouse). In the past, only simple integration was possible, but now, with the evolution of AI, it can be entrusted with complex decisions as well. In the future, even smarter prediction functions may be added, allowing it to anticipate future tasks. It's like having a smart butler perfectly following your instructions.
To go into more detail, the core of Make is a workflow called a "scenario." It automates tasks by connecting triggers (e.g., new emails) with actions (e.g., saving data). AI integration adds the ability to summarize text and generate images. This allows even beginners to achieve professional-level automation.
Make's development history
Let's take a look back at the history of Make. It was originally founded in the Czech Republic in 2012 as Integromat. In its early stages, it started as a simple app integration tool. For example, in the early 2010s, it mainly connected Google Sheets and email services, popularizing no-code automation. In 2022, it was rebranded as Make and its functionality was significantly updated. It now integrates AI, and its integration with ChatGPT enables natural language processing (AI technology that understands language). Around 2023, the transition to AWS (Amazon's cloud service) improved stability and led to a rapid increase in the number of users. As of 2025, AI-driven automation has become a standard feature. From its past simplicity, it can now handle complex business processes, and future updates are likely to make AI play an even greater role.
Team and Community
The Make team is based in the Czech Republic and is made up of passionate developers. The community is active, and there's a lot of interaction between users on X (formerly Twitter). For example, one user posted, "After integrating ChatGPT with Make, my work became 10 times faster!", which received many replies. The development team's official account also shares the latest tips, boosting the community. Many users on X say, "Make's AI features have made automation fun," and there's active interaction between users from beginners to professionals. It seems that this community feedback is leading to improvements to the tool.
Usage examples
Let's look at three examples of how Make is being used. Currently, email automation is widely used in business. For example, when an inquiry email comes in, AI classifies it and creates a reply template. In the future, AI may predict customer behavior and automate personalized marketing (customized for individuals). Another example is currently social media management, where posts are scheduled and AI suggests the optimal timing. In the future, AI will likely analyze trends and automatically generate content. Finally, in the education field. Currently, AI is useful for organizing learning data, but in the future, AI may be able to create curricula tailored to individual students. This will make everyday life even more convenient.
Competitive Comparison
Let's compare Make's competitors, the main ones being Zapier, n8n, and IFTTT.
- Zapier: Good for simple automation, but Make is more flexible for complex flows.
- n8n: It's open source and easy to customize, but Make's AI integration is what sets it apart.
- IFTTT: Simple integration for individuals, but Make surpasses it with business-level AI features.
Make differentiates itself with its visual interface and deep AI integration, giving you more control than the competition and enabling professional-grade automation without the need for code.
Risks and Cautions
Let's talk about some points to be aware of when using Make. Ethically, since AI handles data, privacy protection is important. Legally, you must comply with the Personal Information Protection Act. In terms of performance, the AI's output may not be 100% accurate, so be sure to check. For example, there is a risk of mistakes being made due to incorrect data analysis. To use it safely, be sure to check the official guidelines.
Expert opinion
Here are some expert opinions. AI researcher Bo Wang stated on X that "frameworks like IntegrAO will advance AI integration," highlighting the importance of tools like Make. Dr. Khulood Almani also emphasized the productivity benefits of Make, writing, "Make can make our work 10 times more efficient." Well-known blogger Shushant Lakhyani also commented, "The updated AI platform makes Make even more powerful." These views demonstrate the great potential of Make.
Latest News & Schedule
Currently in progress
As of 2025, Make has participated in the establishment of the AI-Driven Development Consortium and is an industry leader in promoting new systems. The number of cases of X operation automation is also increasing.
Upcoming
Future plans include new LLM support, integration of centralized data storage, and enhanced privacy for AI.
FAQ
Q1: Can I use Make for free? A: Yes, there is a free plan, but it has limited functionality. You can expand it for a fee.
Q2: Do I need programming knowledge? A: No! You can operate it without coding.
Q3: How will AI be integrated? A: It will work with ChatGPT and other tools to automate text generation and other tasks.
Q4: Is the security okay? A: It officially uses encryption, but you should check it yourself.
Q5: What is the recommended way to use it for beginners? A: Let's start by linking email and spreadsheets.
Q6: What are the upcoming updates? A: New features for AI are planned.
Links
In summary, Make is a tool that uses AI to make your daily life easier. If you are interested, please check out myGamma commentary articleCheck it out and expand your world of AI! This is John.
Sources: Official Make announcements, X posts (Dr. Khulood Almani, Bo Wang, etc.), reliable websites (techgym.jp, miralab.co.jp).
*This article is for informational purposes only and does not recommend investment or product adoption. Please make your own final decision (DYOR).