Cryptocurrency Information Bureau News: German company Evertz Pharma introduces Bitcoin reserve! Purchased 100 BTC, what is its strategy? #Bitcoin #German company #Cryptocurrency
Video explanation
German cosmetics company puts Bitcoin into "company savings"! What does this mean?
Hello everyone! I'm John, your go-to blockchain guide.
Have you noticed that the form of money has been changing rapidly recently? Today, we will bring you some surprising, yet exciting news about the "future of money."
A famous German cosmetics company has decided to hold a large amount of Bitcoin as their official company savings!
You might be thinking, "I've heard of Bitcoin, but I don't really understand it..." or "Is it okay for a company to do something like that?"
But don't worry! In this blog, I will explain the main points of this news without using difficult words so that anyone can understand. Let's take a look together!
What company is in the news? (Everts Pharma)
The company that is attracting attention in this news is a German company called Evertz Pharma GmbH.
What kind of company is it? Apparently it mainly develops and sells high-end natural cosmetics (cosmetics that are gentle on the skin and use plenty of natural ingredients that are environmentally friendly!).
You might think, "What, a cosmetics company using Bitcoin?", it's a bit of an unexpected combination. But this may actually be a sign of a new era.
What did you do? What do you mean by "putting Bitcoin into company savings"?
So let's take a look at what Everts Pharma has done (and will do) specifically.
The company recently made a very big announcement.In May of 2025, I will buy another 5 Bitcoin (sometimes abbreviated as BTC)!"This is the plan.
If you were to calculate the value of these 100 bitcoins in today's currency, it would be worth about 1000 million euros!17 million JPY(roughly calculated based on the exchange rate as of June 2024) is an astounding amount. It's surprising, isn't it?
Here,BitcoinIf you're wondering, "What is that?" John will give you a super simple explanation.
In a word, Bitcoin isDigital money that can be used online".
There are no paper notes or coins like the yen and dollars that we normally use, but it is a new type of money that is managed on a computer network and allows for direct monetary transactions with people all over the world.
(If you want to know more, I'll explain it in detail another time!)
And the important keyword in this news is "Adoption of the Strategic Bitcoin Reserve Model" This is the word.
It may sound complicated, but basically the company has decided on a policy that says, "Let's save Bitcoin wisely for the future."
Just as a company deposits money in a bank or buys stocks, they thought, "Let's hold Bitcoin as one of our assets!"
The total amount of money and assets held by a company is calledTreasury" and they will hold part of their valuable treasury in Bitcoin.
It turns out that Everts Pharma has actually held a small amount of Bitcoin for some time, but with this additional purchase and policy decision, it has made clear its intention to more fully utilize Bitcoin as an "important company asset."
Why is this big news? The world is paying attention!
You might be thinking, "Okay, so the company announced plans to buy Bitcoin, but is it really worth all that fuss about?"
But this news is actually quite amazing! It has even been featured in economic news around the world.
John explains the reasons for this in three points.
- The first company in Germany!: This may be the biggest point. Everts Pharma is the first German company to officially declare that it will adopt the strategic Bitcoin reserve model. Germany is one of the largest economies in Europe, so being the first in the country has a huge impact.
- Could this be a sign of trust in Bitcoin?: For a company, money is very important. Converting part of that precious money into Bitcoin, which is still a new technology, is possible because the company has a certain degree of "trust" in Bitcoin's future and value. This may be one of the proofs that Bitcoin is gradually being accepted by society.
- "What about my company?" Impact on other companies: When a company, especially one that is attracting attention in the industry, takes a new step, some managers may think, "Should I try holding Bitcoin at my company?" In particular, the movement of a cosmetics company like Everts Pharma may have an impact on companies in fields that were previously thought to be far removed from Bitcoin, such as "What, that industry too?" If this spreads to other companies like "dominoes falling," it could become a big movement.
In other words, this isn't just a case of "some company is planning to buy Bitcoin," but an event that may serve as a slight guidepost for the future of "how companies interact with money" and "the social role of Bitcoin."
What's next for Bitcoin and what does it mean for us?
Everts Pharma's announcement is likely to be positive news for the future of Bitcoin.
If the trend of companies starting to choose Bitcoin as part of their assets becomes widespread, Bitcoin may come to be recognized in society as a more familiar and trustworthy "money option," rather than being something that only a select few know about.
Of course, because Bitcoin is a new technology, there is a risk of its value rising or falling significantly, so this is a courageous decision for the company.
But when you see a company proactively adopting new technologies and ideas in this way and taking on challenges for the future, it makes you want to support them!
For us as individuals, if we keep our eyes open to see how new technologies such as Bitcoin and blockchain (the basic technology that underpins Bitcoin - more on that next time!) will change our lives in the future, we may make some interesting discoveries.
John's words
Wow, I was really surprised that a German cosmetics company decided to hold Bitcoin as company savings! A few years ago, it might have sounded like something from a science fiction movie. But it's kind of exciting to see new technology being accepted by society step by step like this, changing common sense. Since this is the first in Germany, I'm sure there will be other companies in Europe and other countries that will say, "We do this too!" I'd like to keep an eye on future corporate movements!
This article is based on the following original articles and is summarized from the author's perspective:
Evertz Pharma Becomes First German Company With Strategic
Bitcoin Reserve, Adds 100 BTC to Treasury