What is SEO? Keywords and Article Writing Lifestyle for Beginners

"INFINITY Information Bureau | Article Introduction" SEO is not difficult! Incorporate keywords and articles into your life and spread your information further! A guide for beginners. #SEO #keywords #article creation

Table of Contents

Video explanation

Welcome to the new SEO, Keywords, Articles lifestyle!

Hey everyone! I'm John, a veteran blog writer. Today I'm going to talk about a new "lifestyle" that will help you get noticed in the internet world."SEO, Keywords, Articles"It's a way of life that places this at the center of life.

You might be surprised and ask, "What, a lifestyle?" But think about it. Every day, we use search engines (like Google) to find something. We then find what we're looking for among a lot of information. There are actually certain rules and tricks to this process of "being found." Understanding these and applying them to the information you post (for example, blog posts and websites) is the essence of this lifestyle.

Sounds difficult? Don't worry! I, John, will explain everything step by step so that even a complete beginner can understand. If you adopt this lifestyle, your articles will be read by more people and your business will be found by more people. Sound exciting? Come on, let's jump into the world of "SEO, keywords, articles" together!

[Basic Information] What is the "SEO, Keywords, Articles" lifestyle?

Well, let's start with the basics: what does "SEO, Keywords, Articles" mean and why it can be called a "lifestyle."

Easy to understand overview

The three pillars that make up this lifestyle are:

SEO: This is an abbreviation for "Search Engine Optimization", which is called "search engine optimization" in Japanese. Simply put, it is a variety of techniques to make it easier to appear at the top of search results by appealing to search engines like Google that "this website or article is very useful for users!"
Keyword: These are the words or phrases that people type into the search box when searching for information. For example, "recommended cafes in Tokyo" or "muscle training methods for beginners". It's important to think about what keywords people search for and what keywords will help people find your article.
Articles (content)This is the information you share. It could be a blog post, a website page, or a video. It's important not to just list information, but to communicate what your readers really want to know, what will be useful to them, in a clear and engaging way.

In other words, "SEO, Keywords, Articles" LifestyleIt's a proactive approach and mindset that allows you to get your online voice (information) heard by more people and achieve your goals by always being aware of these three elements and using them strategically.

What problem does it solve?

There is a lot of information on the Internet. Even if you write great articles or have great products and services, it's meaningless if no one can find them. This lifestyle will help you solve that problem.

The problem of "information being buried": By being aware of SEO, you will be more likely to appear in a prominent position in search results.
The problem of not knowing who to deliver toThrough keyword research, you can find out what words people looking for your information are using and approach them in the most targeted way.

* The "no online presence" problemBy consistently publishing high-quality articles and using SEO to get more people to see them, you can build your personal or business brand and gain trust.

What are its unique features?

This "SEO, keywords, articles" lifestyle has some interesting features:

The joy of constant change and continuous learning: Search engines' mechanisms (algorithms) are constantly evolving to provide better search results. Therefore, we need to keep up with new information and update our strategies. This may seem like a challenge, but it's also an intellectual adventure of constantly learning new things.
Fusion of analysis and creativity: It requires both the logical side of looking at data and analyzing which keywords are effective, and the creative side of writing attractive articles that resonate with people. It's like making full use of both the left and right brain.
Everyone has a chance: Even if you don't run a big company, you can have an impact on a lot of people with the right knowledge and hard work. The internet provides a level playing field.

[Keyword "supply" and "value"] Demand and competition in SEO

Now, let's dig a little deeper into "keywords." The concept of "supply and demand" in economics actually applies to keyword selection. Understanding this is the first step in your SEO strategy.

What is Keyword Search Volume?

KeywordsSearch VolumeIt is the number of times a particular keyword is searched for in a certain period of time (say, a month). This indicates the "demand" of the keyword, so to speak.

For example, the keyword "diet method" may be searched by many people every month, whereas a more niche keyword like "space food diet to lose 1 kg in 5 week" may not be searched by many people.

To find out the search volume, you can use the tool "Keyword Planner" provided by Google (for advertisers, but some functions are free to use) and various other free and paid SEO tools. Using these tools, you can get a sense of demand with concrete figures.

Keyword competition (difficulty)

The next important thing is the keywordCompetition rate, またはDifficulty levelThis is an indicator of how difficult it will be to rank highly for that keyword.

Popular keywords with high search volume naturally have many websites trying to rank highly for them. This means there are many rivals and the competition is fierce. These keywords are like "valuable land" and are difficult to acquire (rank highly).

On the other hand, keywords that don’t have a high search volume but are specific to a specific need (known asLong-tail keywordsFor example, a specific phrase like "Easy recipes with lots of vegetables for single people" has less competition and is easier to rank highly. These are like hidden gems.

Why are these important?

Balancing search volume and competition is the key to a smart keyword strategy.

Even if the volume is too loud...: The competition is so fierce that it may be difficult to rank highly.
Even if the volume is too low...: Even if you rank highly, there may be very few people who access your site.

So, it is important to consider the current state of your website or blog (whether you just started or have some experience, etc.) and find keywords that you can realistically rank highly for and expect to get a certain amount of traffic. Especially for beginners, it is better to think about keywords that are more popular than those that are just starting out.Long-tail keywordsI recommend starting with specific, niche keywords. The purpose of the person searching is also clear, so if the content of the article matches the keyword, reader satisfaction is likely to be high.

[Technical Mechanics] How do search engines find articles?

Some people may think that SEO is difficult. But don't worry, if you understand the basics, it will be much easier to understand. Here, we will take a look at how search engines find and evaluate your articles.

How search engines work (for beginners)

A search engine like Google works in three main steps:

Crawling: Search engines deploy programs called "crawlers" or "spiders" all over the Internet. These crawlers follow links from website to website and find new or updated pages. This is what we call "patrolling."
Indexing: The search engine organizes and stores the information of the web pages that the crawler finds (such as the content and words used) in a huge database. This is like "indexing". When a page is registered in this database, it is called "indexed".
RankingWhen a user searches for something, the search engine selects from this index the pages it determines to be the most relevant and useful for the searched keyword and displays them in order. This is called "ranking". The rules for determining this ranking are called "algorithms".

The role of AI and algorithms

In the past, search engines used to rank results based on simple criteria like how many times a keyword was used on a page, but today's search engines, especially Google, are much smarter.

One of the secrets isAI (Artificial Intelligence)And constantly evolvingRanking algorithm (the formula or rules for ranking)For example, Google is using AI techniques such as RankBrain and BERT to better understand natural language (Natural Language Processing, or NLP) as humans would speak.

This allows you to understand not only the search keywords themselves, but also the meaning behind those words: "What do users really want to know?" (this isSearch Intent – Search") and try to provide the best possible information. Therefore, it is becoming more and more important to create high-quality articles that are truly useful to users, rather than cheating with clever techniques.

"Special techniques" and tools that are useful for SEO

There are many tools that are helpful in implementing this "SEO, keywords, articles" lifestyle. These are not "special techniques" but rather tools that help you develop strategies and measure results.

Keyword Research Tools: As mentioned above, there are many other tools besides Google Keyword Planner that can help you research keyword search volume, related keywords, and competition, such as Ubersuggest, the free version of Ahrefs, and the free version of Semrush. Use these to find your gold mine of keywords.
SEO Plugins (for CMS)If you are using a website creation software (CMS – Content Management System) like WordPress, there are “plugins (extensions)” that make SEO settings easier. “Yoast SEO” and “Rank Math” are famous. These allow you to set SEO titles and descriptions (meta descriptions) for each article, and point out areas for improving the SEO of your content.
Google Analytics: This is a free tool that allows you to analyze in detail who is accessing your website, where they are from, and how much they are accessing it. It helps you find areas for improvement by showing you which articles are popular and how users behave on your site.
Google Search Console: This is another free tool provided by Google that allows you to check how your website is appearing in Google search results, what keywords it is appearing for, whether there are any technical issues, etc. You can also notify crawlers of the existence of new articles (request indexing).

Learning to use these tools is part of this lifestyle. It may seem difficult at first, but you'll get used to it little by little.

[Trusted Sources and Community] Who can you rely on in the world of SEO?

The world of SEO is changing rapidly, so it's important to keep up with new information. But you may wonder, "Whose information should I trust?" Here, we'll talk about reliable sources of information and communities where you can learn more.

We don't have "teams," but we do have experts!

The concept of "SEO" itself does not have a specific development team, but there are experts who have been researching this field for many years, companies that provide valuable information, and above all, information from the people behind the search engine, Google itself.

Google Search Central: Here's where you should check it out first! Google provides official guidelines, blog posts, and help documents for webmasters and SEOs. This information is from the creators of the search engine, so it's the most reliable.
Notable SEO blogs and experts: In other countries, Moz, Backlinko, Search Engine Journal, etc. are famous. In Japan, there are many SEO blogs and consultants who provide high-quality information. However, you should carefully consider whether the information is up-to-date and the track record of the sender.

The important thing is not to blindly accept one source, but to compare multiple sources and check against Google's official information. And above all, don't forget to consider "Does it really have value to users?"

Thriving SEO Community

It's fine to study alone in silence, but exchanging information with friends who have the same goals and asking each other questions is also a shortcut to growth.

Online forums and Q&A sitesThere are many forums in Japan and abroad where you can ask questions and discuss SEO. You can learn a lot just by reading past questions and answers, or you can ask your own questions.
Social Media Group: There are groups and communities on Facebook, X (formerly Twitter) where people interested in SEO gather. It's interesting to join them because you can get the latest news and hear other people's opinions.
Study groups and seminars: Attending SEO-related study groups and seminars held offline or online is also a good opportunity to learn directly from experts and meet motivated peers.

One of the joys of the "SEO, keywords, articles" lifestyle is taking advantage of these communities to deepen your knowledge while having fun.

[Use cases and future potential] What can you do with this lifestyle? What does the future hold?

So, what are the specific benefits of practicing the lifestyle of "SEO, keywords, articles"? And what will happen to the world of SEO in the future? Let's take a look at it together.

Specific use cases

This lifestyle benefits people from all walks of life.

Bloggers and individuals who publish information:
- I want to share my hobbies and expertise with many people! → SEO can increase the number of visitors from search results.
- I want to earn money from my blog! → If the number of visitors increases, the opportunities for advertising and affiliate income will also increase.
- I want to share my ideas and work! → Connect with more sympathizers and fans.
Business owners and corporate marketers:
- We want more people to know about our products and services! → Potential customers (people who don't know you yet but may need your products or services) can find your website.
- I want to increase inquiries and purchases! → Presenting solutions to problems through high-quality articles and gaining trust will lead to potential customers (lead generation) and sales.
- I want to reduce advertising costs! → In the long run, SEO can be a more cost-effective way to attract customers than advertising.
Freelancers and Professionals:
- I want to highlight my skills and achievements! → By publishing specialized articles, you can increase your recognition and authority within the industry, which can lead to job offers.
- I want to build a personal brand! → To be remembered as "the person in this field."

In short, this lifestyle is a powerful tool for anyone who wants to communicate something or have people discover something through the Internet.

The future of SEO

The world of SEO is constantly evolving, but there are some big trends that stand out.

EEAT becomes even more important: This is an acronym for Experience, Expertise, Authoritativeness, and Trustworthiness, and is an element that Google places great importance on when evaluating the quality of content. From now on, it will become increasingly important to ask who wrote the information and whether the source is trustworthy.
The fusion of AI and search: Like Google's SGE (Search Generative Experience), AI is increasingly used to summarize and present search results and provide information in a dialogue format. This may change the way users obtain information, but the importance of high-quality articles as the source information that AI refers to should not change. Rather, we may need to come up with ways to make AI recognize that "this is great information."
The rise of voice search and video SEO: With the spread of smart speakers, voice searches are on the rise, and information searches on video platforms like YouTube are becoming more common. From now on, it will be necessary to consider SEO for audio and video content as well as text articles.
Pursuit of User Experience (UX): User experience, such as whether a website is fast to display, easy to view on a smartphone, and easy to find information, will have an increasing impact on rankings. Creating an environment where readers can comfortably obtain information is also part of SEO.

Although there are some parts of the future that are impossible to predict, one thing is certain: our essence of providing truly valuable information to users will remain unchanged. As long as we stick to this core value, we should be able to adapt to any changes.

[Comparison with competitors] SEO and other methods of attracting customers

SEO is not the only way to attract people to your website or blog. There are many other ways. Here, we will look at what characteristics SEO has compared to other methods of attracting customers, and what its strengths are.

The strengths of SEO

SEO offers some unique benefits that other methods don't have.

Sustained traffic (access)Once you rank high in search results, you have the potential to continue to get free traffic. Of course, you need to put in the effort to maintain your ranking. Unlike advertising, you don't have to keep paying to get traffic.
High ROI (return on investment): It takes time and effort in the beginning, but in the long run, it is often more cost-effective than advertising. Quality content becomes an "asset" that continues to generate value over time.
Building authority and credibility: Being displayed at the top of search results is proof that Google recognizes to some extent that "this information is reliable and useful to users." This leads to the authority and reliability of the site and brand. It is said that users also tend to trust information they find naturally in search results rather than advertisements.
Accurate approach to target customersUsers search with a clear purpose: to know something or to solve a problem. If you can provide information that matches those search keywords, you will be able to approach very high quality potential customers.

Comparison with other digital marketing methods

Let's compare some representative examples.

PPC advertising (listing ads, etc.):
- Features: A method of paying to display advertisements at the top of search results or on websites. Google Ads is a typical example.
- Benefit: Immediate results. Advertisements can be delivered to specific targets.
- Demerit: Advertising costs continue to be incurred. If you stop advertising, you will lose access. Some users may be reluctant to view ads.
- Differences from SEO: SEO takes time, but is free (but requires effort) and sustainable. PPC has immediate results, but is paid and temporary.
SNS Marketing (Social Media Marketing):
- Features: We use social networking sites such as Facebook, X, and Instagram to disseminate information and interact with users.
- Benefit: It is easy to create brand fans. Information can be disseminated easily. You can communicate directly with users.
- Demerit: It may be difficult to directly sell your product. There is also a risk of a "flaming incident." It depends on the algorithms of each SNS.
- Differences from SEOSEO reaches users with clear search intent. Social media is great for reaching potential customers and building communities.
Email marketing:
- Features: Send regular information and promotions to users who have signed up for your email list.
- Benefit: It is easy to deepen relationships with existing and potential customers. Relatively high open and click rates can be expected.
- Demerit: First, you need to collect email addresses. Depending on the frequency and content of your emails, they may be annoying.
- Differences from SEO: SEO is mainly about acquiring new users. Email marketing is mainly about reaching existing lists.

It's not that one is better than the other. It's a smart way to understand the advantages and disadvantages of each and combine them according to your purpose. It's also effective to encourage visitors you've collected through SEO to sign up for your email newsletter or share articles on social media.

Diversity in SEO strategies

There are actually many different approaches to SEO.

SEO コンツツ: A classic method of creating lots of articles (content) that are valuable to users and then using them to attract search traffic.
Technical SEOA technique for optimizing technical aspects of a website, such as its structure, speed, and mobile compatibility, to make it more likely to be ranked by search engines.
Local SEO: A method to aim for a high ranking in searches that include local names such as "Shibuya Cafe". This is especially important for businesses with physical stores. Utilizing Google Business Profiles (formerly Google My Business) is key.
Acquiring Inbound Links (Off-Page SEO): A method of increasing the ranking of a website by getting other quality websites to link to it. The key is to create quality content so that good links can be collected in a natural way.

The interesting thing about this lifestyle is that it allows you to think about what strategies to focus on based on your site's goals and resources.

[Risks and Cautions] Things to be aware of

Just as there are light and dark sides to everything, there are also risks and points to be aware of in the "SEO, keywords, articles" lifestyle. By knowing these, you can tackle it more safely and effectively.

Changes in search algorithms

Search engines such as Google update their ranking algorithms (rules that determine rankings) several times a year to provide users with a better search experience. When a major update occurs, articles that were ranked high until yesterday may suddenly drop in rank or, conversely, rise in rank. This isRisk of ranking fluctuationThis is what is called.

It's important not to get too excited or upset about this. If you rely on tricks, they often become ineffective when the algorithm changes. If you always stick to the basics of putting users first and creating high-quality content, you should not suffer much damage in the long run. And you need to be flexible enough to check Google's official announcements and adapt to changes.

Black Hat SEO Temptation and Penalties

There are two types of SEO: "white hat SEO," which is the legitimate approach, and "illegal SEO," which uses fraudulent methods to trick search engines.Black Hat SEOThere is.

Examples of black hat SEO include:

Mass-producing pages with little content
Use hidden text or links
Buying bulk links from unrelated sites (paid links)
Keyword stuffing

These techniques may temporarily boost your ranking, but if the search engine finds them,penaltyYou risk being removed from search results or having your ranking significantly lowered. Once you've been penalized, it's very hard to recover.

In the end, the best shortcut is to resist the temptation to "get results quickly and easily" and to work at it in a steady but honest way.

Quality and accuracy of information

There is a lot of information about SEO on the Internet, but much of it is outdated or incorrect. Taking measures based on outdated information is not only ineffective, but can also be counterproductive.

It is important to choose reliable sources (such as official information from Google or from proven experts) and always be aware of the latest information. And above all, don't forget to ask yourself, "Is this really beneficial to users?" and strive to provide high-quality, accurate information. In particular, when providing information about health or money (an area known as YMYL - Your Money or Your Life), remember that EEAT (experience, expertise, authority, and trustworthiness) will be evaluated even more strictly.

It takes time and patience

SEO is not a magic wand. Even if you start working on it today, it won't give you immediate results tomorrow. It generally takes several months to half a year, or even longer, for a new article to be recognized and evaluated by search engines and gradually improve its ranking.

Even if you don't see immediate results, don't give up, but continue to steadily create high-quality content and make improvements.enduranceThe key to succeeding in this lifestyle is to focus on the long term, rather than on short term results.

[Expert Opinion and Analysis] What are SEO Pros Saying?

I've been in the industry for a long time, so I'm always keen to hear what other experts are focusing on. Here are some key points that many SEO professionals agree on:

"Content is King" is alive and well – and evolving:
This is something that has been said for a long time, butHigh-quality contentIt remains the foundation of SEO. However, the standard for its "quality" is getting higher and higher. Content that deeply understands the reader's search intent (what the user wants to know and is searching for) and perfectly answers their questions and concerns, is comprehensive, easy to understand, and has unique value, and is required. As the Apify results say, "make high-quality content for SEO," this is a universal truth.
Understanding Search Intent is paramount:
When a user searches for a specific keyword, there is always an intention behind it, such as "I want to know something (information gathering type)," "I want to go somewhere (guidance type)," "I want to do something (transaction type)," or "I want to see a specific website (navigation type)." Accurately understanding this search intent and providing content that matches it will increase user satisfaction and ultimately improve SEO ranking. The importance of this can be seen from the fact that topics such as "Topics vs Keywords" and "Search Intent With Python" have risen in the Apify results.
Extensive Keyword Research:
No matter how great your content is, it's meaningless if you optimize it for keywords that people don't search for. Conversely, even if the search volume is high, it's difficult to achieve results if you only target keywords with high competition. That's why,Keyword researchIt is extremely important. Using tools, thoroughly research what words your target readers search for, what related keywords there are, and the search volume and competition of those keywords. This is a treasure hunt-like task. It is no surprise that keywords such as "effective SEO keyword research," "How to find keywords?" and "how to research and choose effective keywords" stand out in the Apify results.
Consideration of User Experience (UX):
Whether a website can be used comfortably by users, such as its display speed, mobile friendliness (ease of viewing on a smartphone), ease of navigation, and easy-to-read design, is becoming increasingly important in SEO. Google tends to give higher marks to sites that satisfy users. The obvious task of "creating an easy-to-use site" also leads to SEO.
Establishing EEAT (Experience, Expertise, Authoritativeness, and Credibility):
The EEAT is evaluated very strictly, especially for sites that deal with topics known as YMYL (Your Money or Your Life) that can have a major impact on people's happiness, health, financial stability, and safety. Important points are who is providing the information (are they experts? Are they experienced?), whether the information is trustworthy, and whether the site as a whole has authority. Efforts to improve these cannot be made overnight, but it is important to work steadily.
Laying the foundations of Technical SEO:
Don't forget to set up your site so that it can be crawled and indexed properly (submitting a sitemap, setting up robots.txt properly, improving page speed, implementing structured data, etc.). These are the foundations for making the most of your content.

Can you see that all of these points are connected to the perspective of "what can we do for the user?" Providing essential value, not just tricks, is the key to success in modern SEO.

[Summary] Let's start the "SEO, Keywords, Articles" lifestyle!

So, so far we've looked at this new lifestyle of "SEO, keywords, and articles" together with John, but what do you think?

At first, you may have been confused by all the technical terms, but I think you've come to realise that each element is actually very simple, yet profound.

SEOis like a compass to help you get your great ideas and information to the people who need it.Keywordis the marker on the map that indicates the location of the treasure.记事are the words you need to tell people about your treasure and turn it into a compelling story.

Practicing this lifestyle means

Becoming a Seeker: Always seek new knowledge and continue to find out what users want.
Becoming a strategist: Make a plan for what keywords, what content to deliver, and how to deliver them.
Becoming a Creator: Create valuable information that resonates with people and is useful.
And to be a patient practitionerEven if you don't see results right away, keep making progress.

This should be a powerful skill set for bloggers, business people, and anyone who wants to get the word out about something, to survive in the future.

Starting today, why don't you start posting information with an awareness of "SEO, keywords, and articles"? Even a small step is fine. First, start by writing an article that will be useful to someone about what you like and what you're good at. Then, think about what keywords people who search for will read this article.

This road is sure to be an exciting journey, full of learning and discovery, and I hope to support you on your journey through this blog!

[Frequently Asked Questions (FAQ)] Answers to beginners' questions!

Finally, I'll answer some common questions that beginners have in a Q&A format!

Q1: What exactly should I do for SEO?

A: There are many different things that go into SEO, but the basics are as follows:

Keyword Research: Find out what words your target readers search for.
Quality content creation: Answer readers' questions and provide useful information.
On-Page SEO: Place keywords appropriately in the article title, headings, body text, images, etc. to make the content easier for search engines to understand. (For example, put the main keyword in the title tag, compose headings (H1, H2 tags, etc.) in an easy-to-understand way, etc.)
Technical SEO: Improve the technical aspects of the site, such as improving speed, making it mobile-friendly, and optimizing the site structure.
Off-page SEO (mainly link acquisition): Try to get other quality sites to link to your site.

It's important to balance these things well.

Q2: How do I find keywords?

A: There are a few ways to find keywords.

brainstormingFirst, write down any words that come to mind that your target readers might use.
Competitor Analysis: Find out what keywords rival sites that rank highly for the same topic are using.
Use keyword research tools: You can use tools such as Google Keyword Planner, Ubersuggest, and Sea Otter Keywords (for Japan) to find related keywords, search volume, and competition. There are many free tools, so try them out.
Check suggested keywords: The suggestions that appear when you enter a word into Google's search box and the "Related search keywords" at the bottom of the search results page can also be helpful.

Q3: What is the most important thing when writing an article?

A: The most important thing is,Writing for readersThat's right. Specifically,

Deeply understand what your readers want to know (search intent).
We answer your questions and concerns with clear, specific, and reliable information.
We provide value that cannot be found anywhere else by incorporating our unique perspectives and personal experiences.
Be mindful of easy-to-read sentence structure and language.

Instead of writing just for search engines, if you think about how it will be useful to people first, it will ultimately lead to SEO.

Q4: How long does it take for SEO to have an effect?

A: It depends on the site's status, the strength of the competition, and how much effort you put into SEO, so it's hard to say. But generally speaking,3 to 6 months or moreIt often takes time. For new sites or in highly competitive fields, it may take even longer. Treat SEO as a marathon, not a sprint, and be patient.

Q5: What’s the best way to learn SEO for free?

A: There are tons of great free resources to learn from!

Google Search Central: Official Google source. We recommend starting here.
Trusted SEO Blog: There are many blogs providing high-quality information both in Japan and overseas, such as Backlinko's blog (in English, but you can use a translation tool) and famous Japanese SEO information sites.
YouTube: There are many channels where SEO experts upload explanatory videos.
What to actually tryThe best way to learn is to start your own blog and put what you've learned into practice!

Q6: How many keywords should I use in an SEO article?

A: In the past, there was talk of "keyword appearance rate x%", but now it's not that simple. Basically,For each article, choose one most important "main target keyword"Decide. And relatedInclude some subkeywords or LSI keywords (latent semantic indexing keywords - words that readers often search for together with the main target keyword or want to know about in relation to it) in a natural way.It is said that it is better to have a good number of people.Is the text natural and easy for the reader to understand?Please, never force keywords into your page, "keyword stuffing," as it makes it hard to read and is counterproductive to SEO.

Q7: Where in an article should I include SEO keywords to be most effective?

A: There are several effective places to place keywords that will help search engines understand what your article is about.

Title tag (<title>）: The title of the article that appears in the search results. One of the most important places. It is a good idea to put your main target keyword as early as possible.
Meta description: Summary of the article that appears under the title in search results. It is said that it has little direct effect on ranking, but it does affect click-through rate, so make it an attractive text that includes keywords.
URL (permalink): It is easier to understand if you include keywords in the URL of the article (e.g. example.com/seo-keywords-guide). Japanese URLs are also possible, but alphanumeric characters have the advantage that they are less likely to be garbled when shared.
Heading tags (H1, H2, H3, etc.): The H1 tag is the main heading of the article, and is usually the same as the title or very close to it. By naturally including related keywords in the headings below H2, the structure of the article becomes easier to understand.
The beginning of the text (the first 100 words or so)Including your main target keyword naturally in the introduction of your article will help readers and search engines understand the topic.
In this article: Sprinkle your keywords and related phrases throughout as naturally as possible. It's also a good habit to include an internal link to the first mention of a keyword (like the "link on first mention of a keyword" in the Apify results).
Image alt attributes (alternative text): This is the text that will be displayed instead when the image is not displayed. Entering keywords that describe the content of the image here will help with image searches and improve accessibility.

I'll repeat myself,Naturalness is always a priorityIt's important to arrange it in a way that is beneficial for your readers!

[Related Links] For those who want to learn more

If you want to delve deeper into the world of SEO, keywords, and articles, here are some useful links:

Google Search Central – SEO Starter Guide: Start here! Official Google introduction to SEO.
Google Search Central Blog: There will be official announcements regarding Google's latest news and algorithm updates.
Moz – The Beginner's Guide to SEO (English): A famous guide covering all the basics of SEO. Read it using a translation tool.
Backlinko Blog (English): Lots of high quality articles on SEO strategies and techniques.
search engine journal (English): Find news and trends in the SEO industry.

I hope you use this information to help you build your own "SEO, keywords, articles" lifestyle!

This article is intended to introduce the ideas and approaches of "SEO, keywords, articles" and does not recommend any specific financial products or investments. Please gather information and study at your own discretion and responsibility.

SEO beginner, keyword selection, article writing, search engine optimization, content marketing

A complete guide for beginners to making SEO, keywords, and articles a lifestyle